4th Dec 2023|News|Lettings|

What Does A Good Property Agent Do?

When it comes to managing a property, the role of a good property agent goes far beyond simply finding a tenant. A skilled and reliable property agent plays a crucial role in ensuring that both landlords and tenants have a seamless and stress-free experience. Want to know what to expect from your property agent? Keep reading as Centrick explores the key responsibilities that make a property agent stand out in the competitive UK property market.

Property Marketing

Firstly,  good agent understands the importance of effective property marketing. They go beyond merely listing a property; they strategically market it on relevant online channels as well as to their existing database of potential tenants and buyers. Utilising professional photography, well-crafted property descriptions, and, when applicable, virtual tours, a skilled agent showcases the property in its best light, attracting quality tenants.

In a world dominated by digital platforms, a proactive property agent leverages social media, property websites, and online advertising to reach a broader audience. With platforms such as Rightmove achieving over 140 million visits every month, it is vital that your agent does their utmost to create an eye-catching advert for your property. This not only expedites the rental process but also ensures that the property receives maximum exposure in the competitive property landscape.


Tenant Referencing

Compliance with legal requirements is a cornerstone of a real estate professional’s role. They stay abreast of any changes in legislation and ensure that all necessary checks are carried out, mitigating potential risks for both landlords and tenants. In a world of ever-changing compliance, having a good agent on your side can be game changing for your success. 

A worthwhile agent serves as a thorough gatekeeper, handling essential tenant referencing tasks. This includes conducting Right to Rent checks, verifying IDs, and ensuring that potential tenants meet the necessary criteria set out by the landlord. By performing these checks meticulously, the agent provides landlords with the peace of mind that their property is in capable hands.

Tenant-Landlord Communication

Effective communication is the cornerstone of a successful landlord-tenant relationship, and a good property agent serves as a reliable port of call for both parties. They should be easily reachable, responsive to queries, and capable of addressing concerns promptly. Clear and transparent communication fosters trust and contributes to a positive rental experience for all parties involved.

Whether it’s providing updates on property maintenance, addressing tenant inquiries, or conveying important information to landlords, a proactive and communicative property agent ensures that everyone is on the same page throughout the tenancy.

Regular Inspections

Regular property inspections are a proactive measure to ensure that tenants are maintaining the property adequately and to identify any potential maintenance issues before they escalate. A good property agent schedules and conducts these inspections systematically, providing landlords with valuable insights into the condition of their investment.

By keeping a watchful eye on the property, the agent helps prevent minor issues from turning into major problems, ultimately preserving the property’s condition and value. This commitment to regular inspections also demonstrates the agent’s dedication to safeguarding the interests of both landlords and tenants.

Handle Maintenance Requests

Promptly addressing maintenance issues is a hallmark of a good property agent. Whether it’s a leaky faucet or a more significant repair, a responsive agent ensures that maintenance requests are handled swiftly. This not only maintains the property’s value but also contributes to tenant satisfaction, fostering a positive and cooperative landlord-tenant relationship.

A good agent coordinates with reliable contractors and ensures that repairs are completed to a high standard. This attention to detail and commitment to property upkeep reflects positively on the agent and enhances their reputation in the industry.

Portfolio Reviews

Going above and beyond, a good agent actively engages with landlords to provide strategic advice on managing and optimising their property portfolios. This involves understanding the landlord’s goals, preferences, and financial objectives. A skilled agent doesn’t just focus on the immediate transaction but aims to build a long-term relationship by offering tailored advice that aligns with the landlord’s unique circumstances.

Whether it’s recommending property improvements, identifying opportunities for portfolio expansion, or suggesting adjustments to rental pricing, a proactive property agent adds value by helping landlords make informed decisions that contribute to the overall success of their property investments. 

This is precisely what we do here at Centrick – as well as ensuring we create engaging property marketing, carry out regular inspections, and have a thorough maintenance system, we are here to help our clients make the very most of their portfolio. As your partner in property, the team of experts here at Centrick can optimise your portfolio with strategic diversification, rental reviews, and a thorough analysis of your ROI. To find out more, contact the team below!

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