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When it comes to maximising the appeal of your buy-to-let properties to help you achieve the best possible yields and returns, you must understand precisely what your tenants want in their rental property. By putting yourself into the shoes of your tenant, you can make the very best decisions when it comes to how to invest in property by purchasing units that will attract the type of tenants you want – whether you’re hoping to appeal to the growing short-term lets market, students, families or the growing rental population of senior residents.
The Smart Investing research provides valuable insights into what core tenant demographics want, what they’re willing to pay more for, and what features aren’t likely to persuade them to rent with you.
Understanding your long-term investment goals and whether property is the best asset class for you is the first step to smart investing. We guide you through understanding your key motivators for investing in the UK property market.
Different tenants want different things, and are willing to pay more for specific amenities, facilities and features – but which demographics want what, and how can you appeal to your ideal tenant?
Just as different tenants expect different features in their rental property, so do those in different parts of the UK. We examine London, Birmingham, Manchester, and Sheffield to explore what regional tenants expect so that you can understand how to invest in property for each location.
An important part of learning how to invest in property is understanding what features to keep an eye out for. From green amenities to regeneration and location, we explore the features that attract tenants regardless of age or location.
Ready to start your smart investing journey? Explore the range of investment-ready developments on offer.
Since our inception, Centrick has been passionate about helping investors by giving them the tools and knowledge they need to make the best investment decisions possible. We understand that each investor has different motivations, aims and experience levels – that’s why we created the Smart Investing guide to help all investors by giving them the information they need to choose their next buy to let unit smartly.We took an unbiased litmus test of perceptions, values and opinions from renters across the UK in order to understand precisely what makes the average British tenant tick. What will they pay more for? What features do they deem less valuable? And how satisfied are they with their existing rental accommodation? By collating our research, we have been able to truly comprehend the values of tenants across the UK and are feeding our findings back to investors so they can make the smartest investment decisions for the benefit of their yields and the satisfaction of their tenants.
Since our inception, Centrick has been passionate about helping investors by giving them the tools and knowledge they need to make the best investment decisions possible. We understand that each investor has different motivations, aims and experience levels – that’s why we created the Smart Investing guide to help all investors by giving them the information they need to choose their next buy to let unit smartly.
We took an unbiased litmus test of perceptions, values and opinions from renters across the UK in order to understand precisely what makes the average British tenant tick. What will they pay more for? What features do they deem less valuable? And how satisfied are they with their existing rental accommodation? By collating our research, we have been able to truly comprehend the values of tenants across the UK and are feeding our findings back to investors so they can make the smartest investment decisions for the benefit of their yields and the satisfaction of their tenants.
Sheffield residents seemed to have far higher levels of dissatisfaction with their local services, with 31% of our respondents stating that they were not happy with their local amenities. This pinpoints a need for investors to explore local regeneration opportunities and focus on purchasing units within reasonable distance of leisure facilities and amenities in order to appease their tenants.
If you are purchasing a Manchester apartment in a larger, managed complex, be sure to evaluate the aptitude of the development’s management team. Mancunians are more likely than any of our other surveyed regions to express dissatisfaction with their management services, with almost 30% of our respondents stating this aspect of their tenancy was below their expectations.
If you are hoping to purchase a buy-to-let property in Birmingham, it is advised that you welcome pets with open arms. The average Birmingham tenant deems pet friendliness as one of their top three priorities when searching for rental accommodation so, to appeal to as many tenants as possible, it is certainly worth extending your welcome to furry friends.
Londoners were the most likely of respondents to deem parking important, with 76% of those surveyed stating that parking was either ‘somewhat’ or ‘very important’ to them compared to 72% of our overall audience. With such limited space for vehicles in the clustered capital, it’s no wonder parking is such a rare commodity that could boost the appeal of your investment immensely.
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