A century in the making.

Hunnington’s most recognisable landmark, the Blue Bird Toffee Factory, is ready to begin its next chapter.

Once a symbol of craft and creativity, the Welfare Building is now being carefully restored and reimagined into just thirteen design-led new homes – each one preserving the spirit of the past while looking to the future.

Join us for the exclusive first look on Saturday 22nd November.
Experience the beginning of Blue Bird’s new story – a place reimagined with care, where heritage and modern life belong side by side.

Blue Bird Toffee Factory – The Welfare Building

Register Interest in Blue Bird - The Welfare Building today.

A Landmark Reborn

For over a century, the Blue Bird Toffee Factory stood as a proud part of local life – a place where craftsmanship, care and community shaped something special.

Now, that story is being rewritten for a new generation.

The Welfare Building, once where factory workers gathered to eat, laugh and dance, is being transformed into a collection of new homes – a project that honours its history while introducing a new chapter of design and living.

This is your chance to step inside and see the vision before it’s complete. Explore the spaces, meet the team, and discover how this iconic Toffee Factory redevelopment is being brought back to life – piece by piece, with care, creativity and respect.

The Welfare Building

The Welfare Building has always been about people – and that hasn’t changed.

Inside, you’ll find spaces that feel warm, open and inviting. Light floods through original window openings; textures are tactile and authentic; and every finish has been chosen for comfort as much as style.

No two homes are the same. Each one carries a trace of the building’s story – from its distinctive red-brick rhythm to the craft of its restoration. The result is a home that feels established from the moment you step inside.

Just thirteen homes will be available – all ready to reserve, exclusively for guests joining us the launch event.

What Makes Blue Bird Special?

A legacy renewed

Blue Bird is part of the region’s story - a name recognised far beyond Hunnington. Once known for its craft and care, today that same spirit runs through every home. The Welfare Building celebrates that legacy, creating something new that still feels rooted in what came before.

Built with care and character

The same sense of craftsmanship that once defined the Blue Bird Factory now shapes these homes. Every line, finish and material choice has been considered - respectful of the building’s industrial heritage yet refined for modern life.

Designed for how people live today

Behind those heritage walls are spaces designed for the way people live now - bright, open rooms with intelligent layouts, energy-efficient features and materials chosen to make daily life effortless.

A shared story told together

Blue Bird has always been about collaboration – and that spirit continues today. Together with Grove, we’re proud to be the exclusive appointed agents for the Welfare Building.

This partnership reflects the same sense of connection and care that has always defined Blue Bird. Just as generations once worked side by side within these walls, two teams now come together with a shared purpose – to honour its legacy and help a landmark find its next custodians.

Location & Lifestyle

Set within the quiet village of Hunnington, on the edge of Romsley, Blue Bird offers a rare balance – countryside calm with effortless city connections.

Birmingham is within easy reach, while nearby Hagley and the Clent Hills bring local charm and space to breathe. Whether you’re walking in the hills or meeting friends for coffee in Hagley, this is a place that connects you to everything that matters.

Here, every day feels grounded yet full of possibility – the perfect backdrop for a life well lived.

Blue Bird Toffee Factory – The Welfare Building

Join us for the Blue Bird Open Day

On Saturday 22nd November, the doors to Blue Bird will open once again.

This special preview event marks a moment of reconnection – an opportunity for the community, past workers, future residents and design enthusiasts to come together and celebrate the return of a local landmark.

You’ll see projections, designs and materials that tell the story of Blue Bird’s transformation, and hear from the people helping to bring it back to life. We’ll also be collecting memories and stories from anyone connected to the factory – preserving its heritage for the next generation.

Don’t miss out, reservations will be available exclusively to those attending the launch event.

Blue Bird Open Day - Register Interest

Be part of Blue Bird’s next chapter

Thirteen homes. One chance to make history.

Explore our inspiration gallery below, reflecting the dual identity of the Blue Bird buildings, rooted in heritage yet reimagined for today.

About the Developer

KIWI Homes are a progressive Birmingham-based design and build agency specialising in large-scale residential renovations and extensions.

The team behind these homes believes in a design-led approach to construction – creating spaces that are not only functional and practical but beautiful to live in. KIWI pride themselves on attention to detail and on using the highest-quality materials and finishes to create truly exceptional homes.

Register your interest in Blue Bird today.

Blue Bird Toffee Factory - The Welfare Building, Hunnington

Set within the peaceful village of Hunnington, on the edge of Romsley, the iconic Blue Bird Toffee Factory is being thoughtfully reimagined into thirteen design-led new homes. Surrounded by rolling countryside yet just a short drive from Birmingham, this heritage redevelopment blends character architecture with contemporary living. With the Clent Hills, Hagley cafés and community spirit close by, Blue Bird offers a lifestyle rooted in craft, care, and connection - a place where history and modern life meet effortlessly.